Why a Vertically Integrated Company?
This is all about how the Norris group took matters into their own hands to beat rising building costs and material shortages through a smart business move called vertical integration. When material prices are bouncing all over the place, it is hard to keep big projects—like apartments and warehouses—on budget. To solve this, the Norris group started buying their supplies globally and in bulk for multiple projects at once to save money. But their biggest move was something else, which will be explained in the video.