Where We Build
Headquartered at 3600 Wheeler Avenue in Fort Smith, Arkansas (72901), Norris Group is the vertically-integrated developer building Class A multifamily communities across the River Valley and Northwest Arkansas.
Why Fort Smith & the River Valley?
Fort Smith is experiencing sustained economic growth driven by military expansions (Ebbing Air National Guard Base & F-35 foreign military sales training center), manufacturing hubs, and healthcare infrastructure. The demand for modern multi-family housing and corporate suites has reached historic highs.
Ebbing ANG & F-35 Pilot Training
Driving high demand for workforce housing & corporate suites.
Regional Medical & Manufacturing
Steady inflow of relocating healthcare & industrial talent.
Fort Smith GBP Snapshot
Corporate HQ: 3600 Wheeler Avenue, Fort Smith, AR 72901
Founded: 2007 (Family Owned & Operated)
Primary Scope: Multi-Family Real Estate Development & Capital Partnering
What We Build
Proof over promises. 19 years of vertically-integrated multi-family and residential development across Fort Smith, Northwest Arkansas, and expansion markets — and every project, on the record.
Multi-family apartments and single-family residential subdivisions.
Full-cycle project completions and institutional/private exits.
Full-cycle exit of The Reserve at Springdale — from raw land through completed sale.
Transition to Build → Stabilize → Refinance → Reinvest
Historically, Norris Group operated primarily on a merchant-builder model (Build & Sell). We are now actively piloting a hold-and-stabilize model on select new developments (including flagship projects in Bonanza and Springhill). By holding stabilized multi-family assets long-term, our capital partners capture ongoing cash flow distributions, tax advantages, and long-term equity compounding.
1,800+ units built and liquidated; ~$95M total transactional volume with a $23.4M full-cycle exit.
Bonanza & Springhill developments retained for multi-year cash flow and agency debt refinance.
Real Projects. Real Assets.
Completed and active multi-family developments across Arkansas.
The Reserve at Tontitown
Class A multifamily community developed ground-up in the Springdale market — built from raw land using the Norris Group vertically integrated model. 134 units in Northwest Arkansas.
The Reserve at Bentonville
Master-planned Class A multifamily community currently under development. 312 units representing the next generation of Norris Group ground-up development.
Every Project, On The Record
The full index of Norris Group developments — completed and under development across Arkansas, Oklahoma, and beyond. Unit counts are shown only where they have been published.
Cedar Acres Duplex Community
The Reserve at Bentonville
The Reserve at Tontitown
Frisco Apartments
River Crossing
Rupple Meadows
Stone Creek
Stone Crest
Springhill Duplexes
Maple Shade Duplexes
Ruscelli Villas
Soprano Court Duplexes
Gray Street Duplexes
O Street Duplexes
Woodlands 4-plex
Gary Street Duplexes
Texas Road Duplexes
Apple Blossom Rye Hill
Springhill Phase 4
Canyon Ridge
650-Acre Industrial Business Park
Rye Hill Commercial Park
Norris & Kendrick Development
Development & Capital Insights
Perspectives on multi-family real estate development, vertical integration dynamics, and Arkansas regional economic growth.
The Construction at the Reserve at Bentonville Breakdown
A behind-the-scenes look at The Reserve at Bentonville — a 312-unit Class A multifamily development now underway.
The Norris Group Vision
A Journey from a Simple Sketch to a Fully Integrated Real Estate Development Company. Brooks Norris shares his story of how he started as a bricklayer, became a general contractor.
The Benefits Of A Vertically Integrated Company
Understanding the biggest decisions that the Norris Group to drastically improve their work process and efficiency that no other company can match.